“It is important for families to begin conversations about finances before there is a need to have the conversation,” according to Ruth. “Delaying conversations until a life event forces the subject means making decisions during a time of crisis that are often driven by emotion — by this time, options are fewer and time is tight — having conversations and a plan of action well before one must make a financial decision allows family members to take more time anticipate, plan and make informed decisions, rather than decisions driven by emotion.”